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About Avalier Advisory
Why Avalier exists
Marketing and communication leaders are being asked to redesign how their teams work for agentic AI. They cannot put brand integrity or their people at risk to do it. Avalier exists to help them get it right.
Broad AI consultancies work across the enterprise technology stack. Agencies build AI into campaigns. Avalier brings hands-on experience with the governance, role shifts, and leadership questions that marketing and communication leaders face as agents join their teams.
About David Bradfield, Founder & Principal
David Bradfield is Founder & Principal of Avalier Advisory, an operating model practice that helps marketing and communication leaders redesign how work gets done with governed AI agents. He brings more than 30 years of brand, reputation, and communication leadership. For a decade he led integrated marketing and communication at Definity, formerly Economical Insurance. There he guided the company’s narrative and brand through Canada’s first property and casualty demutualization and the largest TSX IPO of 2021. He also put AI to work inside the business. Before Definity, David spent more than 20 years in marketing and communication agencies. He has a habit of arriving early. In 1994 he introduced communication professionals to the internet, and a decade later he built social strategy for global brands. Along the way, he served as Global Chair of FleishmanHillard’s Digital Practice in New York and as Director, Marketing and Social Business Strategy, at SapientNitro. He is a past President of IABC/Toronto. David holds a Bachelor of Arts from Wilfrid Laurier University, a Public Relations Post-Graduate Certificate (Honours) from Humber College, and a 2026 certificate in agentic AI from the Harvard Data Science Initiative. Off the clock, he’s happiest with a guitar or a paddle in hand.